Atelier Monarque Architecture is Transforming

Atelier Monarque Architecture is Transforming

Architect
Atelier Monarque Architecture
Location
Montreal, QC, Canada | View Map
Project Year
2020
Category
Offices
JALQ Photography

Atelier Monarque Architecture is Transforming

Atelier Monarque Architecture as Architects

In March 2020, a team with over 30 years of experience went into business under the name Atelier Monarque Architecture. To fill a gap they identified in the design industry, AMA was founded in Montreal by four partners with different backgrounds and experiences in order to provide both architecture and interior design services. Two weeks into the new venture, the world was put on pause by the pandemic. Eighteen months later, however, the AMA team is more motivated than ever, and more refined and resilient in the face of the challenges and obstacles they tackled head-on and overcame.

Caption

“When you launch a company, it’s often because nothing out there in the market truly corresponds to you. Having a new name and a revitalized team can force you to renew your vision of your industry,” explains Nazaré Gaudreault Robalo, one of the firm's four partners. Other partners include Nazaré’s mother, Céline Gaudreault, from whom she’s learned since she was a child, as well as architect Adrian Scateni, and interior designer Lucie Ladouceur. The team now operates under a brand name that evokes the tension between the concrete aspect of built environments and creative freedom.

Caption

The four partners decided to tackle the obstacles of the last year and a half head-on, using this imposed break to establish solid foundations within the team so that they could all get back to work once the worst was behind us. That is not to say that AMA was not busy: between long-term clients that renewed their trust in the firm, and new clients who needed to adapt their spaces to this new reality, the team managed to complete dozens of projects of varying scales.

Caption

A Collaborative and Contextual Design Practice

In the context of virtual isolation, collaboration and trust were key ingredients – both within the AMA team, and with its partners and clients as well – to successfully complete all of these projects, including most notably a brand-new Atelier Monarque Architecture website.

Caption

“As creatives, we have to remain humble. The act of creating is the happy collision of the work, thoughts, and critiques of many individuals. We are not alone in our work process,” Céline reminds us. She is the most seasoned designer of the team, with hundreds of projects to her name, including work for companies such as Jean Coutu, CAE, and TVA.

Caption

The idea of collaboration also feeds AMA’s strong desire to educate: “We want our clients to know why they make the decisions they make for their spaces. That way, they take more ownership over the projects and can appreciate them more,” Lucie explains. “The projects in which there is feedback and true dialogue between us and the client enable us to test and validate our ideas. That’s what’s most stimulating for us”, adds Nazaré.

Caption

For the partners at AMA, it’s clear that design is ubiquitous: it affects everything in our day-to-day, from the buildings we frequent, to the objects we use. It’s therefore of the utmost importance that any design be well thought out and integrated within its context. “What we call genius loci is to draw inspiration from where a building will be erected, understand the specificity of the location, and use the constraints specific to that location to challenge ourselves and create,” explains Adrian, the architect of the group. After having completed his professional training in France, he decided to move to Montreal in 2015 to explore new horizons. “One of the greatest strengths of Montreal and the province of Quebec is the exchanges, the hotchpotch, the confluence of various cultures; creativity abounds in these situations,” Nazaré reasons, noting that it is exactly from this type of cultural encounter that AMA was born.

Caption

A Future-Minded Vision

With the construction industry being one of the most polluting in the world, the partners want to ensure that the work their team produces will be sustainable. “We need to emphasize the value of our work and practice. By doing things well the first time around, you can design with durability and sustainability in mind. We have a very clear ecological goal of diminishing the impact that our industry has on the planet,” Lucie explains, having worked within the industry for over 15 years, primarily helping corporate clients rethink their work environments. She continues: “It’s incomprehensible for us that whenever someone moves into a new space, we clean the slate and rebuild from scratch.”

Caption

The pandemic forced everyone to rethink how they occupy public spaces; businesses were also forced to reconsider how they use their office space. First and foremost, the firm’s specialty is designing work environments, and many clients have approached them for concrete answers about how to move forward in today’s new reality. “Offices are not dead, far from it. They are the cornerstone of a company’s culture. Our work is focused on designing environments that reflect the work culture of every client,” Lucie explains, and the pandemic will not change this notion. Tomorrow’s office space might simply accomplish this function in a new way, specific to each company.

Caption

By presenting AMA with the opportunity to question conventions and to refine practices in order to enhance the wellbeing of those who inhabit its architecture, this type of societal change is an important motivator for the firm. As Céline reminds us, “Architecture is knowing how to organize matter and space to better serve us in order to live better”.

Caption
Project Credits
Products used in this project
Product Spec Sheet

ElementBrand
ManufacturersMuuto
Product Spec Sheet
Manufacturers
Featured Projects
Latest Products
News
Merk X revitalizes Amsterdam Zoo natural history building that was closed for 75 years
20 May 2022 News
Merk X revitalizes Amsterdam Zoo natural history building that was closed for 75 years

The neoclassical building was built between 1850 and 1855 to a design by Johannes van Maurik as a na... More

82,000 unique, hand-crafted tiles clad the new extension to Museum Arnhem by Benthem Crouwel Architects
20 May 2022 News
82,000 unique, hand-crafted tiles clad the new extension to Museum Arnhem by Benthem Crouwel Architects

In addition to restoring the original Museum Arnhem building, complete with characteristic historic... More

Estudio MMX interweaves open spaces throughout porous pigmented concrete villa
19 May 2022 News
Estudio MMX interweaves open spaces throughout porous pigmented concrete villa

A sequence of open spaces with a gradual degree of intimacy allow residents to move gently from the... More

Baumschlager Eberle Architekten’s Montagne du Parc demonstrates how concepts of sustainability can be implemented at an early stage of architectural completion
19 May 2022 News
Baumschlager Eberle Architekten’s Montagne du Parc demonstrates how concepts of sustainability can be implemented at an early stage of architectural completion

The largest project completed by Baumschlager Eberle Architekten in Europe to date, the new Montagne... More

Find products by looking at inspirational projects
18 May 2022 Inside Archello
Find products by looking at inspirational projects

Archello’s new Inspiration guide is the world’s first and largest reference guide with a... More

Artlist office design celebrates creativity while emphasizing work, efficiency, and collaboration
18 May 2022 News
Artlist office design celebrates creativity while emphasizing work, efficiency, and collaboration

For busy Israel-based technology company Artlist, designers Switchup created an office concept that... More

Experimental Co-Housing Denver project by Productora provides a compelling model for centrally located, low-cost housing
17 May 2022 News
Experimental Co-Housing Denver project by Productora provides a compelling model for centrally located, low-cost housing

Only a few miles from the downtown area of Denver, this experimental co-housing project by Productor... More

Baumschlager Eberle Architecten create an architectural statement for a natural setting in Alpe Furx
17 May 2022 News
Baumschlager Eberle Architecten create an architectural statement for a natural setting in Alpe Furx

On a sloping site in the Austrian ski resort of Alpe Furx, this holiday and leisure development by B... More