Fun Connection × Ningnuo Investment  BIGX Super Sports Playground

Part 01: Digital Sports Innovation Lab: Reconfiguring the logic of experience
In the Gen Z driven experience economy, traditional indoor playgrounds are losing their appeal. Exercise has become a narrative driven ‘real life game’, demanding a new spatial design logic.
For the BigX Super Sports Playground project, Fun Connection design team and Ningnuo Investment Management Company were thinking: if space becomes a “loaded” digital world, what kind of design could emerge from the collision of visual language, movement paths, and social relationships?
This is an innovative clash of industrial punk, digital sports, and level-based logic. By recoding the spatial and visual systems, Fun Connection has once again upgraded the super sports playground, officially launching a “Digital Sports Innovation Lab” in the real world.

1. Visual system-reshaping order with pixel pulse
The design team deliberately avoided the safe, friendly colour logic typical of traditional sports spaces, instead seeking expression from digital culture and futuristic visual contexts.
During the visual research phase, the team drew on the highly charged colour relationships seen in Love, Death & Robots and the high-contrast, restrained digital visual system of Bungie’s Marathon. On this basis, Fun Connection devised a rigorous Visual Protocol for the space:
Digital Blue is applied extensively as the base environmental colour, giving the entire space a stable, continuous digital field. It represents the orderly flow of energy and the purity of the digital world.
Signal Orange appears mostly at structural nodes, on scrolling screen interfaces, and in behavioural cue areas. Without disrupting the cool overall tone, it acts like a set of pulsating command codes-breaking the calm of the cool palette with high visual saturation and instantly activating the space’s kinetic energy.
Bare metal trusses, rough industrial pipes, and high saturation self illuminating materials collide, giving the space a punk texture of “high tech, low life”. Every flicker of light reinforces the player’s psychological anchor of having “entered a digital replica”, creating a visual tension between industrial reality and digital simulation.

2. Spatial design-reconstructing social gravity between structure and light and shadow
In this super sports playground, Fun Connection has moved beyond simple functional zoning to explore the deeper interaction between architectural structure, material context, and social psychology.
The design introduces the BIGX viewing twin towers and a vertical competition single tower as the architectural “CPU” of the venue. These three towers reveal their steel structural skeletons; the exposed trusses and pipes present a robust, orderly industrial aesthetic. 
In terms of materials, the design emphasises transparency and the overlay of digital visuals. To reduce the oppressive feel of the large structures, the space makes extensive use of metal mesh, wire mesh railings, and translucent slide materials. The permeability of these materials makes the tower structures visually lighter while ensuring unobstructed sightlines through the space.
The design team smartly leveraged the building’s elevation changes to create visual connections between different levels. The upper observation tower, the mid-level wide stair-landing lounge, and the encircling grandstand at the base together form a three-dimensional viewing platform. From above, set against the massive industrial steel structure and luminous walls, people naturally become the focal point of the plaza. Meanwhile, the crowds gathering in the ground-level stands bring the entire space to life with a vibrant, energetic atmosphere.
The interplay of cool and warm materials, the geometric tension of the structure, and the interweaving of sightlines give the space a vitality that allows it to switch naturally between intense sport, brand display, and quiet social interaction.

PART 02 Integrated detailing strategy: maintaining continuity of immersive experience
To avoid functional facilities breaking the spatial experience and ensure the immersive “game instance” is not interrupted by trivial realities, Fun Connection applied visual continuity design to all infrastructure, functional components, props, and even packaging. Every functional element is seamlessly embedded in the punk context.
The entrance turnstiles are designed as transitional nodes with a sense of ritual. Guided by dynamic light and shadow, visitors complete an identity shift the moment they step inside.
Facilities such as lockers, changing areas, and vending points are integrated into a unified visual system. The shoe changing area, storage lockers, vending machines, and racing lamp boxes are defined as part of the space’s “game asset” visual design system. Through careful control of structural modules and visual details, the space achieves a continuous transition.
With its holistic command of colour, lighting, and materials, Fun Connection dissolves the boundary between function and aesthetics. This extreme attention to micro detail ensures that every time users interact with the space, they experience the consistency and immersion of the design language.

PART 03  Brand spatialisation: translating brand spirit into spatial experience logic
For the BIGX Super Sports Playground project, Fun Connection precisely captured the “technology, competition, punk” DNA of the BigX brand and amplified it through spatial narrative.
Using an “IP driven placemaking” approach, Fun Connection has transformed the design across three dimensions:
Sensory dimension–visual awakening. The extreme industrial punk visual is not just about aesthetics; it is about creating a shock effect of “instant detachment from reality”, giving the space its own social magnetism.
Spiritual dimension-value connection. The design successfully turns a sports venue into a community hub with a sense of identity and belonging.
PART 04 Conclusion: exploring the future of sports experience spaces
Fun Connection’s BIGX Super Sports Playground is a pioneering experiment in future urban leisure spaces.
Fun Connection makes the real world more playful through avant garde design logic.

Team:

Brand Management Company: Hangzhou Ningnuo Investment Management Co., Ltd.
Product Design Team: Pang Zhedong, Zheng Ying
Design Firm: Fun Connection
Visual Design: Fun Connection
Design Director: Tim Zhang
Chief Design: Zhu Qian
Lighting Design: Hangzhou Ruisheng Lighting Technology Co., Ltd. Zhang Hua, Wu Xue