Bluepoint Sales Pavilion

Bluepoint Sales Pavilion

Phuket, Thailand
Project Year

Bluepoint Sales Pavilion

PAUL RAFF STUDIO as Architects

Serving as the sales office for the Bluepoint Residences in Phuket, Thailand, the Bluepoint Sales Pavilion provides an ideal lounge setting for potential clients to enjoy spectacular views while reviewing development plans and observing construction progress. The pavilion’s expression responds to the powerful contextual site conditions. A deep terrace and continuous wrapping canopy extend outward toward a look-out point, framing a spectacular panoramic vista of the Adaman Sea.

The Pavilion’s form is inspired by the region’s first known inhabitants: nomadic fisherman who worked and lived on their boats. Today, Thai fishermen continue to construct simple vessels by curving lengths of timber over a gunnel framework. These beautiful flowing forms exist as an iconic regional aesthetic. Innovatively using a sustainable wood-composite material arrayed by the traditional geometric techniques of ship building, the pavilion generates a unique dynamic configuration.

Traditional forms and materials are reinterpreted with a modern sensibility, including the use of large expanses of clear glass and local stone. Facing the sea, a portion of the glass façade is mirrored so that as the sales attendant walks a potential buyer out to the view, they can then look back at the pavilion and literally “see” themselves living there. Incorporating itself with its surrounding landscape, and exhibiting a design that blends traditional influences and contemporary aesthetics, the Pavilion provides buyers with a fantastic and tactile experience of their future investment.

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