Maternity lifestyle brand Bumpsuit commissioned Architecture and Interior Design studio Fox Fox Studio for a new retail space at the Domain in Austin Texas. This is the second collaboration between Bumpsuit founder Nicole Trunfio and Fox Fox Studio, with their first retail pop-up opening in 2023 at the Grove in Los Angeles. Fox Fox Studio’s design features curved, undulating ply-wood walls to evoke the brand’s celebration of pregnancy curves.
The natural grain of the wood was meant to create a serene environment as well as a canvas for the tones and textures of the clothing. A central round seating area serves as a community meeting space for workshops and community events for expecting mothers. The central seating was also designed to function as a baby playpen - so parents can shop and have a place for their kids to play. The undulating plywood walls create distinct shopping zones for specific products, such as their baby carrier the Armadillo, and a “marketplace” - a curated selection of the best baby products - with built in digital displays to provide ship to home options.
The custom designed POS tables continue the soft, organic language of the architecture; creating fun and playful shapes for the customers to engage with. The branded central curved wall creates a semi-private fitting room space in the back with plush, natural-tone carpet and skin-toned velvet fitting room curtains. The branded mirror wall is a throwback to trifold fitting room mirrors of the 80’s, creating a fun and immersive experience.
Client: Bumpsuit
Architect: Fox Fox Studio; Will Fox RA, Alice Fox, Brooke Burnside
Fabricator: Boomtown Design LLC
Photography: Clay Grier
Area: 2,856 SF