Archello Awards 2026 · Enter your projects before 30 September 2026
Archello Awards 2026 · Enter your projects before 30 September 2026
Dimora Magenta
© Riccardo Pelliccia, Daniele Giovagnoli

Dimora Magenta - Time at Two Speeds

Applied products
View all applied products

Milan, city centre. Interior, daytime.

In the historic centre of Milan, a luminous first-floor apartment overlooking Corso Magenta engages in a direct dialogue with the city’s layered history. Framed by large windows, the view toward Santa Maria delle Grazie — the Renaissance masterpiece where Leonardo da Vinci painted The Last Supper — becomes the conceptual starting point of the project.

photo_credit © Riccardo Pelliccia, Daniele Giovagnoli
© Riccardo Pelliccia, Daniele Giovagnoli
photo_credit © Riccardo Pelliccia, Daniele Giovagnoli
© Riccardo Pelliccia, Daniele Giovagnoli
photo_credit © Riccardo Pelliccia, Daniele Giovagnoli
© Riccardo Pelliccia, Daniele Giovagnoli
photo_credit © Riccardo Pelliccia, Daniele Giovagnoli
© Riccardo Pelliccia, Daniele Giovagnoli

Conceived for a family of art collectors returning to Italy after many years abroad, Dimora Magenta explores the coexistence of different temporalities: the slow rhythm of history and the fast pace of contemporary life. The original early-20th-century Milanese layout has been carefully reinterpreted, reorganizing the plan into a sequence of generous and intimate spaces.

photo_credit © Riccardo Pelliccia, Daniele Giovagnoli
© Riccardo Pelliccia, Daniele Giovagnoli
photo_credit © Riccardo Pelliccia, Daniele Giovagnoli
© Riccardo Pelliccia, Daniele Giovagnoli

operates on a double register. On the surface, the architectural envelope expresses a refined classical aesthetic, crafted with meticulous attention to detail and enriched by iconic design pieces, artworks, noble materials and exceptional craftsmanship — the best of Made in Italy. Beneath the surface, however, lies a highly international and technological soul: integrated home automation, precise lighting design and an advanced multi-room audio-video system transform the apartment into a hyper-contemporary living environment.

photo_credit © Riccardo Pelliccia, Daniele Giovagnoli
© Riccardo Pelliccia, Daniele Giovagnoli
photo_credit © Riccardo Pelliccia, Daniele Giovagnoli
© Riccardo Pelliccia, Daniele Giovagnoli

entrance sets the tone. Conceived as a tribute to the dome of Santa Maria delle Grazie, it becomes an almost sacred threshold between exterior and interior. A circular “envelope within an envelope” brings to different spaces of the house, between them the kitchen  which, organized around a large custom-made island, becomes the pivot of family life. At the heart of the home lies the expansive living area. Preserved in its original proportions, the space acts almost as a gallery, where neutral tones and natural materials become the backdrop for iconic Italian design pieces and vibrant contemporary artworks.

photo_credit © Riccardo Pelliccia, Daniele Giovagnoli
© Riccardo Pelliccia, Daniele Giovagnoli
photo_credit © Riccardo Pelliccia, Daniele Giovagnoli
© Riccardo Pelliccia, Daniele Giovagnoli
photo_credit © Riccardo Pelliccia, Daniele Giovagnoli
© Riccardo Pelliccia, Daniele Giovagnoli

 

photo_credit © Riccardo Pelliccia, Daniele Giovagnoli
© Riccardo Pelliccia, Daniele Giovagnoli
Caption

Project credits

Product spec sheet

Manufacturers
Manufacturers
Bramante and TABLE EN FORME LIBRE by Cassina
Manufacturers
Eros by Agapecasa
Manufacturers
Poliedri by Venini
Manufacturers
Manufacturers

Project data

Project Year
2023
Category
Apartments
Share or Add Dimora Magenta to your Collections