In November 2011the Istituto Europeo di Design is delighted to throw open the doors to its new campus. And naturally it is doing so by showing off its investigation.

We’ve been invaded by a series of beings that are genetic specialists in welcoming talent. You’ll find them walking through the entrance hall, the Open Spaces, the main hall. They’ve taken over the entire school! There’s no need to worry ! they’re completely peaceful and harmless. Simply feed them with a few minutes of your time and you’ll be rewarded with the experience of a familiar reality, life at IED, narrated simultaneously through six heads. Feel free to stroke their stylised metal legs and a colony of digital spiders will weave you a tapestry of creativity on which you can walk through an imaginary landscape. Close your eyes for a minute and let yourself be led by the beings of the Future Design Generation to the magic place where all great ideas come from.