We applied a wave-like, subtle space transformation to break away from the established image of traditional old factory buildings. 

This case involves the switch manufacturer TAIWAY, established in 1976, as a part of the expansion plan for the business department located in the industrial zone. Within the old factory space, we re-considered the relationship between sales behavior and the site based on the client’s professional dedication to yacht switch parts. In response to the space requirement, we relinquished the reception area since the exhibition sales space is only open on a pre-booking basis. We tried to narrow the entrance passageway so that the products can be presented in a gradual manner, in the hopes of giving the visitors a different sales display experience. The sales display will be reshaped through foot traffic planning in the space. The contrast of light and dark lighting in the open space is used to divide the office space and integrate the conference space with the display spaces. Thereby destroying the barrier between conference and sales behavior, and shortening the distance between the product and customers. In addition, the multi-level hallways and staircase have been retained to incorporate the display into the space. The additional space will act as an extension to the product display. Through the reorganization of function, the space will change and evolve and spawn different ways of use, thus giving the old factory a chance to create a new sense of space. This will allow the conference space to implicitly guide the sales process through the open floor plan. At the same time, it can provide uses such as product description or employee education and training. Through the use of empty spaces in the space, the display can be used more flexibly and effectively attract the attention of the visitors to focus on the micro-switch products.