the concept for the GEBR. HEINEMANN premium sunglasses brand store combines the essence of rome's architectural examples with a modern, urban design language. the rich history and cultural heritage of the eternal city meet lifestyle elements that reflect contemporary life in rome. by integrating street art and modern design elements, a space is created that celebrates rome's dolce vita while consciously playing with sharp contrasts and an edgy flair.
the arch architecture is reminiscent of rome's classical structures, and in the entrance area, digital elements capture the customers' attention. materials such as vibrant pink terrazzo, serving as an accent color, along with the use of brass, and high-polished and matte stainless steel, create a luxurious and contemporary atmosphere. the checkout area, as the central standalone element of the space, not only offers functional storage but also serves as the design highlight.
