The new flagship store of the Korean fashion brand GLOWNY, House of Glowny Dosan, was designed to express the brand’s distinctive lifestyle within the concept of a “home.”
Located in the heart of Dosan Park Street — home to global brands such as Gentle Monster — the space was designed by remodeling the long-standing Gangseo Myeonok building, transforming it into a vintage American-style house that embodies GLOWNY’s unique energy and sensibility.
House of Glowny Dosan draws inspiration from classic beauty and American residential architecture. The existing beige stone tiles on the building’s exterior were preserved to maintain its vintage charm, while elements such as the arched porch structure, white-framed windows and awnings, white brick terrace wall, and bold wooden-framed glass façade define the identity of the Glowny House.
A newly built wood-deck terrace expresses the brand’s free-spirited nature and serves as a relaxing outdoor space for visitors. Centered around a single tree and hydrangea landscaping, the façade harmonizes with nature, while the side wall featuring the slogan “You Glow Differently” provides a memorable photo spot that reinforces the brand message.
On the first floor, the design takes inspiration from the foyer of a Western-style home, inviting visitors into a cozy setting. At the entrance, GLOWNY’s slogan is reinterpreted as mosaic tile typography, marking the start of the shopping path. The interior, inspired by a living room, features a stove-shaped objet (petchka) as a focal point, creating warmth and intimacy.
The flooring transitions from wood to travertine tile, subtly defining different zones. A travertine counter, classic terrace doors, and Blue Angel plants further accentuate an exotic atmosphere. The new butter-yellow key color—applied to the central structure and shelving—introduces a soft three-dimensionality that conveys GLOWNY’s signature mood.
Complemented by hanji paper pendant lighting, minimal wooden hangers, and a terrace accented with hydrangeas, the first floor evokes a warm and relaxing terrace ambiance.
The second floor highlights the building’s original slanted ceiling through wooden rafters, celebrating its structural beauty. The gabled ceiling enhances the sense of intimacy, while the interplay of straight and diagonal wood gives the space strong spatial character.
Custom butter-colored shelving and bench-style counters create visual continuity throughout the store, and a curved-corner fitting room with green mosaic tiles adds a fresh accent.
The former restroom has been transformed into a VIP private fitting room, while the VIP display zone, finished with woven jisa wallpaper in a Latin-inspired texture and natural wood materials, completes the pastoral and vintage sensibility that defines GLOWNY’s lifestyle identity.
