Gustave-Collection opens its third Paris address, designed by Studio Vincent Eschalier
The third Gustave-Collection destination has just opened in the heart of Paris, continuing the brand’s ambition to redefine quality of life in the workplace. More than an office building, it embodies a refined art of hospitality, striking a balance between conviviality and confidentiality, generosity and discretion. Here, Studio Vincent Eschalier has created a richly colored and noble interior, blurring the lines between hospitality and workplace design.
Located at 10 rue de la Paix, the new property joins its sister addresses at 21 rue de la Paix and 43 avenue de l’Opéra. Housed within a distinguished 19th-century building in Paris’s 2nd arrondissement, Gustave-Collection entrusted Studio Vincent Eschalier with the full scope of the interior architecture.
Luxury hospitality codes, from the entrance.
Visitors arrive through a landscaped courtyard, designed in collaboration with a landscape architect. Planted gardens, furniture and greenery set a welcoming tone. Inside, the reception hall is conceived as a hotel lobby, centered around a monumental two-meter desk in hammered concrete. Created in close collaboration with artisan Fabio Pin, the piece was shaped on site as an emblematic, raw, and bespoke element.
The ground floor is dedicated to hospitality, featuring a restaurant, bar, and meeting rooms. True to Gustave-Collection’s DNA, a resident chef provides daily gastronomic offerings. Warm materials wrap the interiors, conceived as refined settings that can host everything from informal meetings to private gatherings, with flexible partitions enhancing privacy when required.
“We designed the ground floor to be seamlessly connected. A guest can be welcomed for breakfast and easily led to a meeting room, without needing to pass through the office floors,” explains architect Lou Chaybi.
An intimate wellness experience below ground. From the lobby, visitors descend to a wellness area designed as an intimate retreat. A spa, fitness room, tea lounge, and yoga/stretching studio are arranged in a sequence defined by arches, soft lighting, and carefully detailed finishes.
The sauna is clad in a dark timber, while the hammam is finished in textured plaster in warm grey and beige tones, lit by bespoke wall sconces. Lockers feature lacquered panels coated with nine layers of varnish, creating a mirror-like brilliance that contrasts with matte surfaces. The red lacquer of the tea lounge echoes bespoke joinery elements found throughout the building.
The gym floor is finished in edge-grain parquet, recalling a dance studio, while the yoga room is enveloped in fabric and staff plasterwork, its immersive character enhanced by indirect cornice lighting and integrated sound systems. The result is a cocoon-like atmosphere—an environment suspended in time.
Workplace floors with a residential touch
Above, the office floors are organized around generous staircases and a sequence of refined thresholds. Passing through a half-arch in timber and a raw steel door, visitors enter marble-clad tea points before reaching the workspaces, echoing the experience of arriving in an apartment or boutique hotel.
Open-plan offices unfold in both wings of the building, blending contemporary interior architecture with preserved 19th-century moldings. Bespoke lacquered cabinetry, crafted in collaboration with local joiners, underscores the project’s artisanal approach.
“The process was as important as the result,” notes the architect. “Visiting workshops alongside our clients allowed us to explore methods, materials, and finishes together—this synergy between craftsmen, materials, and design is what makes the project truly bespoke.”
At the heart of Gustave-Collection’s identity is its signature desk, designed by Studio Vincent Eschalier as a dynamic, height-adjustable workstation that departs from conventional, often utilitarian, models. Crafted with robust aluminum legs wrapped in fabric to conceal the mechanism, and a solid oak top finished in English green linoleum, the “Gustave desk” evolves with each project, adapting to the unique atmosphere of its location.
Between office and hotel
With this third address, Gustave-Collection consolidates its position as a pioneer of new workplace standards. Through the use of noble materials, bespoke craftsmanship, and careful attention to user comfort, the interiors question boundaries between professional and domestic, functional and luxurious.
“Our design approach for Gustave III is centered on noble materials and meticulous detailing. Every space is conceived around well-being, raising the question: are we in an office, or in a hotel?” concludes Studio Vincent Eschalier.
