Juul HQ

Juul HQ

Milan, Italy | View Map
Project Year
Francesca Iovene
Product Spec Sheet

Chairs e FurnituresCappellini
Office chairsDauphin
Custom wooden furnitureBorgonovo snc
Office deskManerba Spa
Glass partition wallsOfficine Ariotti

Product Spec Sheet
Chairs e Furnitures
Office chairs
by Dauphin
Custom wooden furniture
Office desk
Glass partition walls

Juul HQ

Workitect as Architects

Minimal essence, technology and hi-quality standard are the distinctive qualities of the company that revolutionized the electronic cigarette market, and these are the features that inspire the design of Italian headquarter in Milan.


Balance between past and future
Combining different features as the ones of a rapidly growing and innovative start-up with the ones of Milan, an historical city with a strong past that is now stands out in international panorama, has generated a space that connect in harmony two different epochs, matching warm boiserie, memory of the city of the early 1900s, with walls and elements in aluminum and brass, materials closely related to Juul's products and the innovation that reigns in the city. An old industrial building in the heart of the city has allowed this combination, characterised by the color of its furnishings, together with the walnut essence and the metal, which define the intervention in a continuous balance between past and future.


The layout is spread over four floors giving plenty of space to social areas for informal meetings, events and collaborative moments and enhancing the culture of the young startup from San Francisco.


Material Used :
1. Office desk: Manerba
2. Office chairs: Dauphin
3. Chairs e Furnitures: Cappellini
4. Glass partition walls: Officine Ariotti
5. Custom wooden furniture: Borgonovo snc

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