KarKar is a 3.0 car dealer that offers quick and effective service, allowing people to buy their next car directly from home, in just a few clicks.
The company’s positioning operation included brand restyling, a new visual identity, and the setup of a physical space for information and communication. The entire system was created to highlight and embody benefits such as the fast-tracked purchase journey and completely custom service.
KarKar’s store is informal and comfortable, reflecting the brand’s values of convenience and pragmatism. The central element is the client desk, surmounted by icons and descriptions of various services “on the menu” – inspired by the world of fast food, reinforcing the play on words of the “Fast mood” slogan.
To support the creative concept, the visual language includes agile and streamlined graphics to suggest dynamism and movement.
