“Plastic – not what you thought…”
The Keter Group is a global enterprise that provides an extensive range of furniture, storage and organization solutions, all made of plastic.
The company has 25 factories across the world and is considered one of the world's largest and most creative companies.
Planning the company’s offices in Herzliya, was a journey into a world of textures. Keter’s advanced technology for producing distinctive textures, unprecedented in the world of plastic, was our inspiration.
Our design concept was aimed to creating a space that combines materials developed by the company, with natural elements and materials–a combination that inspires the employees and designers of Keter.
In the reception area, we designed two open booths made of white iron construction. Both are filled with Keter’s wood-style plastic,combining plants and wall mounted lighting fixtures.
Custom made furniture were designed especially for Keter, such as: a wooden bench that integrates plastic back from Keter’s iconic plastic chair.
In the RND area, we designed the materials library with plastic crates used in Keter’s manufacturing lines; here they are used as storage drawers and as a display of materials and models of new products.
The reception counter is inspired by the wooden pallets used for shipping and transporting Keter products in its factories world-wide. Here, we emphasized the company’s industrial and manufacturing character.
The open space area is separated from the public area by iron partitions filled with natural rope – echoing the “rattan” texture that was first created in plastic by Keter.
The outcome is a one-of-a-kind design, unique for Keter’s offices.