Starting with the name; a light-hearted play on dot-com, and the slogan ‘Digital living, simplified’, the DNA of what is possibly the world’s first boutique digital lifestyle store began to take shape. Designed to be warm, modern, fun to explore and easy to shop, the designers created a variety flexible of merchandising options to engage their customer’s attention to the store’s carefully curated selection of products. Signature diamond lighting pattern, lime green, and blonde wood, and black metal along with unique displays like the ‘flip wall’ and demonstration desks, also contribute to the unique character of the .life branded environment. Designed to be scalable and flexible to adapt to many different locations, stores from 75-350 square meters have been successfully designed.