Mekanism is an award-winning, independent, full-service marketing agency where “the soul and science of storytelling” is at the core of production. Founded in 2003 and headquartered in San Francisco, the company has created campaigns for multinational companies including Peloton, Ben & Jerry’s, MillerCoors and Alaska Airlines. Previously located in New York’s Financial District, the agency decided to relocate to Hudson Square – a neighborhood with strong potential for creative tenants. TPG was awarded the opportunity to design their new offices located on the second floor of 250 Hudson Street.
The design and relocation of Mekanism’s New York office was in part a response to their expansive growth, and they wanted their new location to be just as conducive to fostering collaboration and creativity for their staff. As a well-established agency, Mekanism sought to own and highlight their vibrant company culture in their new space by collaborating with the TPG design team.
A variety of ‘wow’ moments can be found throughout the new workplace, which begins in the elevator lobby, with a live moss green wall embedded with the Mekanism logo in neon. The overall design concept was based on the 1960’s Madison Avenue advertising agency era, which gives the office a refined, retro, and sophisticated look. Chandeliers adorn conference rooms named after the popular 90s TV show “American Gladiators”, which gives a nod to the agency’s independent and creative culture. The funkiness of the brand is emulated through a variety of wall coverings and textures throughout the space. Tiered stadium seating in reception accommodates large town hall gatherings and industry events. Other hospitality elements in reception including a full-service bar, pool table, and various seating typologies create different environments for staff to meet and relax. The office is also fitted with a variety of support and amenity spaces including huddle rooms, a photo studio, an editing suite, and a fitness center.
Material Used :
1. Flavor Paper – Wildly Pink (one of many FP wallpapers that were used)
2. Herman Miller – Cosm Task Chair, Eames Molded Chair, Soft Pad Management Chair
3. Steelcase – Ology Benching
4. Shinnoki – Smoked Walnut Veneer
5. Heartwork – Building Block Workbars