Mug ‘n’ Hug
Creative Photo Room

Mug ‘n’ Hug

do:gma as Architects

Efficiency, ritual, process and indulgence were the keywords that the client insisted on. Inevitably, they were reflected in the zoning of the space: preparation and serving areas are located on the one edge, exhibition and sampling on the opposite edge, customisation of purchase and workshop tutorials run along the boundary between the two zones, whereas sitting for a few visitors is provided on both sides of the shop front.

photo_credit Creative Photo Room
Creative Photo Room
photo_credit Creative Photo Room
Creative Photo Room

The performative, customisable process of coffee and tea making, and drinking, inspired the completely customised fixed and mobile elements. Shelves can be on and off service on demand, coffee bean bags are juxtaposed to tea tins on different sides of the same corner, and machinery is exposed on counter-height tables on which the personalised workshops happen.

photo_credit Creative Photo Room
Creative Photo Room
photo_credit Creative Photo Room
Creative Photo Room

The shallow ribbon of the available to occupy exterior space is furnished with elements that include the height difference between the pavement and the interior floor into their functioning height. The process of utilising the public realm by means of domestic furniture is a very old Mediterranean habit and it is presented as an element of fitting the proposal into the urban vicinity.

photo_credit Creative Photo Room
Creative Photo Room
photo_credit Creative Photo Room
Creative Photo Room
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