Our imagination of an utopia may vary, but we probably share the same vision for a dreamland. Trendy fashion outlet Mushroom may come close to your fantasy.

The beautiful, boisterous shop certainly sets the bar high with its exuberant and playful vibe. Featuring whimsical decoration and vibrant fashion motifs and accessories, the select store evokes a reinterpretation of Alice in Wonderland and your wildest childhood dream.

While the larger-than-life collectibles reign supreme, disciplined and serene notes persist throughout the space as each curated item comes with its own captivating narrative. A tranquil and elegant background allows the jewel in the crown to shine.

Taking centre stage is a wooden architectural structure in the shape of a partial sphere inspired by treehouses, the staples commonly found in fairy tales. Adorned with an overhead lighting fixture and a round yellow rug, the display area is complete with a combination of a closet island and curvaceous clothes racks that resonate other fluid, rounded accents. Wandering around the store reminds one of a pastoral journey that ignites your imagination.

Taking cue of the brand’s name, the space is designed deliberately without sharp edges to exude a warm, cosy ambience. To reflect the spontaneous nature of life, niches in organic shapes pop up randomly for a spiritual rejuvenation. At Mushroom, any shopping spree will certainly channel stress and anxiety into drive and inspiration while also encouraging you to dream big.