Starting from the preexisting image, and taking into account the requirements of the customer and the target to which the brand is addressed, the corporate identity has been modified, evolving from the previous image. The interiors and the graphic image have been worked out in order to arrive at a renewed image which is more suitable with the target audience.
The purpose was threefold. Firstly, create an attractive space where the customer has a pleasant experience, a dialogue with the brand. Secondly, convey that the design is important and that is not at odds with the price. And, finally, spread the message of Activa, a young, dynamic and expert brand.
A light, simple and quiet space has been achieved, so that the protagonist is the product and where the touches of color make reference to the brand creating a young and casual atmosphere.
