ShopB HQ
Eduardo Macarios

ShopB HQ

Solo Arquitetos as Architects

The new HQ of a growing games e-commerce startup.

photo_credit Eduardo Macarios
Eduardo Macarios

Every entrepreneur dreams with the growth of his company, and generally this growth is accompanied by a series of changes in the company. New needs, new people, new organizational structures and, above all, the reach of maturity of the brand's values and personality. Moving to a new headquarters at this stage becomes a great opportunity to materialize the new phase of the business through architecture. ShopB, a games e-commerce founded in 2009 contacted us exactly at that moment.

photo_credit Eduardo Macarios
Eduardo Macarios

The new office would be installed in a new commercial room measuring approximately 150m2, in an extremely pleasant building, with three glazed facades that flood the room with natural light and provide excellent cross ventilation. Therefore, the design positions the working areas on the perimeter of the room and concentrates the circulation and support areas in the center - naturally positioned around the existing bathroom core. The highlight of the project is definitely the stainless steel panels that envelopes the bathroom core. This material not only enhances the industrial mood desired by the clients, but also creates some interesting reflexes when you move around the space.

photo_credit Eduardo Macarios
Eduardo Macarios

Altogether, there are 20 fixed workstations, in addition to an amorphous table that serves both as support for remote employees who occasionally spend a few days at the HQ, as well as for special dynamics of the company's internal teams. In addition, the office also offers a meeting room for six people - which also hosts the team's Mario Kart competitions - two call-rooms, and the director's room already equipped for recording videos/podcasts.

photo_credit Eduardo Macarios
Eduardo Macarios

Every entrepreneur dreams of the growth of his company, and usually this growth is accompanied by a series of changes in the company. New needs, new people, new organizational structures and, above all, a maturity of the values and personality of the brand. The move to a new office during this moment then becomes a great opportunity to materialize the new phase of the business through architecture. ShopB, a gaming e-commerce founded in 2009, came to us at exactly that time.

photo_credit Eduardo Macarios
Eduardo Macarios

The new office would be installed in a new commercial room of approximately 150m2, an extremely pleasant property, with three glazed facades that flood the room with natural light and provide excellent cross ventilation. Thus, we chose to position the areas of permanence in the perimeter of the room, concentrating in the center the areas of circulation and support, naturally positioned around the existing bathroom core. The highlight of the project is because of the stainless steel panels that enveloe the volume of support of the bathrooms and canopy. This material, in addition to strengthening the industrial aspect desired by customers, also creates interesting reflections as the user moves through the space.

photo_credit Eduardo Macarios
Eduardo Macarios

In all there are 20 fixed workstations, in addition to an amorphic table that serves both as support for remote employees who eventually spend a few days at headquarters, as well as for special dynamics of the company's internal teams. In addition, the head office also has a meeting room for six people - which also houses the mario kart rounds of the team - two call-rooms for greater privacy of employees during calls, and the director's room already equipped for recording videos / podcasts, and also for receiving customers and partners.

photo_credit Eduardo Macarios
Eduardo Macarios

What was the brief?

The brief was quite simple: an open plan office with 20 workstations, one meeting room and a closed office for the director who also records videos and podcasts for their community.

photo_credit Eduardo Macarios
Eduardo Macarios

What were the key challenges?

The main challenge in this project it's probably one of the highlights. The clients intended to preserve the industrial mood of the room, keeping all ceiling installations on sight - meaning that the light design would have avoided all those obstacles.

photo_credit Eduardo Macarios
Eduardo Macarios

What were the solutions?

The layout solution positions the working areas on the perimeter of the room and concentrates the circulation and support areas in the center - naturally positioned around the existing bathroom core. In regards to the light design, the proposed solution was to create a secondary structure with light steel rails, that positions the linear LED structure in a level below the obstacles, and create a light ribbon that goes all around the office.

photo_credit Eduardo Macarios
Eduardo Macarios

What's the highlight of the project?

The highlight of the project is definitely the stainless steel panels that envelopes the bathroom core in the center of the plan. This material not only enhances the industrial mood desired by the customers, but also creates some interesting reflections when you move around the space.

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