SHOWBIZ – MODERN BREWERY

SHOWBIZ – MODERN BREWERY
Martina Loiola

SHOWBIZ – MODERN BREWERY

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The venue renovation project is inspired by the aesthetics of 1950s American diners, reinterpreted “in an immersive and theatrical spatiality, conveyed through the rhythm of the spaces, the use of light, and the selection of highly expressive materials,” as described by the architects at FMA.
The entrance, featuring glass block walls and an industrial-style door with expanded metal inserts, introduces the aesthetic found within. Upon entering the first room, the bar counter takes center stage: placed at the back, it is clad in perforated clay bricks (BLOC NATURAL by Mutina), backlit with LED lighting that highlights its texture with a dramatic backlighting effect.

photo_credit Martina Loiola
Martina Loiola
photo_credit Martina Loiola
Martina Loiola

Passing through a lit archway, visitors arrive at the core of the venue: a double-height room featuring a red enameled corrugated metal tunnel that wraps the entire space. Here, an elevated stage for live music sits beside the large window, seemingly floating above the floor. A feature wall dotted with wooden hand sculptures completes the setting, serving both as an installation and an interactive element, with a clear visual impact.
The red eco-leather upholstered seating contrasts with the coffee-colored walls of the room, and together with the soft lighting, creates an atmosphere that is both intimate and refined. A backlit cellular polycarbonate wall acts as a backdrop for a second live stage.

photo_credit Martina Loiola
Martina Loiola
photo_credit Martina Loiola
Martina Loiola

On the mezzanine level, the vaulted ceiling is clad in corrugated metal panels, accentuated by grazing light that reflects dynamically, creating visual vibrations that change with every step.

“The effect is that of a futuristic shell that transports guests to another dimension. It’s a space that captures attention, invites photography, and becomes memorable: an iconic and distinctive feature capable of defining the identity of the venue – conceived not just to impress, but to endure in memory,” conclude the architects.

photo_credit Martina Loiola
Martina Loiola
photo_credit Martina Loiola
Martina Loiola

Team:

Architects: FMA Architettura

Construction company & general contractor: CT STYLE 

Photographer: Martina Loiola

photo_credit Martina Loiola
Martina Loiola
photo_credit Martina Loiola
Martina Loiola

 Materials Used:
Flooring: LVT (Luxury Vinyl Tile) Li&Pra, oak-effect wood

Wall and mezzanine ceiling cladding: CELENIT ABE panels (made of ultra-thin red spruce wood wool, mineralized and bonded with white Portland cement) – model CELENIT ACOUSTIC MINERAL L2ABE25C-50 in RECTANGULAR LARGE format (600x1200 mm)

Wall paint: ALPHA UNIQUE – SIKKENS

Acoustic insulation for vaults: achieved through "tunnels" made with wooden frames fixed to the walls and vaults, insulated with rock wool, and clad with corrugated sheet metal panels (SAND 18 - L2 - SANDRINI METALLI), size 1356x1292 mm (WxH), 0.80 mm thickness, painted with PROTECTOR AQUA – HARBOR

Entrance vestibule: constructed with glass blocks and a frame in iron and double-glazed glass, topped with insulated sandwich panels

Bar counter cladding: 3D clay elements, BLOC NATURAL – MUTINA

Backlit cellular polycarbonate: for live performance area setup

Metal sheet structures: used to create a truss at the entrance; truss above the bar counter; bar top shelf; foot rail; saloon-style swinging door at the bar area; back wall of the bar – powder-coated in MARTELLATO MARRONE – HAMMERITE

AB STIL CASA (flooring – bar counter cladding) + supply of specific equipment (kitchen / counter / refrigerated back counter) managed independently by the client.

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