Smart Highway with Glowing Lines live

Smart Highway with Glowing Lines live

Build completed in 2014

Pilot Smart Highway with Glowing Lines live

Studio Roosegaarde as Designers

The pilot of the prestigious Smart Highway by artist Daan Roosegaarde and construction company Heijmans is completed. The project is part of the ‘N329- Road of the Future’ in Oss, the Netherlands. New projects are initiated.

In this part of the road glow in the dark lines are installed, called Glowing Lines. These lines collect energy during the day and give light in the evening. Here the landscape becomes an experience of light and information. As a result this increases visibility and safety. Roosegaarde and Heijmans launched the Smart Highway concept at the Dutch Design Week. Since then the technical development of the idea has started and several versions have been tested in durability and user experience. This comes now to result in Oss as a matured design. When driving in the dark Roosegaarde describes it as ‘going through a fairy tale’.

Watch the first visitors in action here:

The Glowing Lines can be experienced every night at the N329 in Oss, the Netherlands. Based on this pilot, new projects will be launched internationally. Also the Dutch minister of Infrastructure has asked Daan Roosegaarde to make a new Smart Highway design for the ‘Afsluitdijk’, the Dutch iconic dike of 32km.

The 12th of November Roosegaarde and Heijmans will launch the next Smart Highway project, the first unique Van Gogh-Roosegaarde light emitting bicycle path. This cultural spinoff is inspired by Van Gogh’s masterpiece ‘Starry Night’, and gives cyclists the opportunity to experience a modern version of this painting in an innovative landscape of light. The path is part of the historic Van Gogh route in Nuenen, the Netherlands.

Project team
Rabobank Administration Centre
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Rabobank Administration Centre

Banks and Offices
Utrecht, Netherlands - Build completed in 2011
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