Sorvo is an Argentine brand created in 1927 by a textile artisan deserving of important recognition for his mastery of knitted fabrics. With its garments, it conquered a market led only by the best brands in the world.
The grandchildren of the founder of the brand wanted to open their first store on the street and the request was to be able to show that they manufacture their own fabrics, generating through this an identity for the brand since until now they only sold their clothes in the factory or at other brands that resold their products.
After visiting the factory several times we started the project.
We were inspired by the machines in their factory and began playing with cotton threads throughout the premises in pastel colors.
The threads with which they make their own garments are the protagonists of the establishment, crossing the double height and generating a visual impact on everyone who walks along the sidewalk.
Customers also asked for an area with baskets to sell clothes on sale. It occurred to us to generate a cone with iron rings and colored threads. One can insert oneself between the threads and rummage through the cylindrical metal bins looking for the offers.
The place also has an entertainment area for children, with a table, chairs, toys and TV, a breastfeeding area that gives mothers the possibility of feeding their children in a private and cozy place, and a mezzanine where courses are taught. breeding, feeding, etc.
