The concept of The Coffee is to be inserted in consolidated urban centers, but not always transformable buildings are found. Thus, a model was designed that allows the installation of coffee in vacant areas: a container.
Paulista Avenue, in São Paulo, Brazil, is a financial, cultural and entertainment center. Near the corner of this avenue, on Rua Augusta, the café was inserted at the entrance of a car park and has in its surroundings, right in front of it, the Conjunto Nacional, year 1956, architect David Libeskind. It is one of the first modernist multifunctional buildings in the city and of great importance.
Inspired by simplicity and Japanese minimalism, the coffee reinvents the center, changes people's routine and opens up new possibilities