The Casalgrande Ceramic Crown is a three-dimensional structure that experiments with innovative new uses for the latest generation of ceramic technology. Clad entirely with Fractile porcelain stoneware tiles, the structure surges upwards in a spiral measuring 25 metres in height. The shape emphasizes the verticality of a volumetric projection that combines an almost hand-sketched feel with unrivalled construction expertise, showing that an ecologically friendly, flexible material such as porcelain stoneware can be used in even the most unexpected context.

Devised as a ventilated façade anchored to an extremely slender, sleek steel structure, The Crown is destined to become a new architectural landmark in the area surrounding the Casalgrande Padana headquarters.

Quote: “It is always an honor to collaborate with Casalgrande Padana and contribute to their corporate campus. They are not only masters of Italian craftsmanship but also visionaries in the industry,” said architect Daniel Libeskind.

Cladding description: The Fractile tile series designed for Casalgrande Padana combines state-of-the-art technology with legendary Italian ceramic technique to produce a revolutionary material. The geometric tiles not only creates an expressive pattern that can be applied to a variety of surfaces, it also possesses surprising sustainable properties. The technology of Bios Self Cleaning ceramics allows the slabs to be self-cleaning and also reduces environmental pollution by purifying the air.