"The medium is the message" said Marshall McLuhan in 1964. Nothing better than this video display in the shape of the famous tartan illustrates the canadian philosopher's vision. The LED video displays in both storefronts of the Beauty Box in Convent Garden convey the luxury and the modernity of the brand. No image nor text as content but colors and shapes catch the passers-bys eyes and make it the ultimate merchandising tool. Not only does it attract customers it also projects a higher subliminal message "Welcome to the dreamworld of Burberry".