Umbro Showroom

Umbro Showroom

Architect
MFA || Matteo Facchinelli Architects
Location
Brescia, Italy | View Map
Project Year
2014
Category
Showrooms
Nicolò Galeazzi

Umbro Showroom

MFA || Matteo Facchinelli Architects as Architects

Established in 1924, the brand Umbro is one of the most famous in the sportswear field. An entire floor of the Italian headquarters is dedicated to the administration, sales offices and boardrooms. The aim is to ease communication between employees and permit a direct vision towards the city. In this regard, a curved launch window works as a filter between the city and the working space. At this level the terrace is set as a small soccer field to recall a real and playful ambience. The upper floor is used as a showroom to display any kind of Umbro's products. The willing is to set up a flexible space that is strongly recognizable and deeply characterized. Black, white and green as grass fields are the only colors used. The showroom is an open space in which mobile walls can rotate 90 degrees and create 8 different configurations of disposal to exhibit various apparel collections, one of these is the meeting and events' configuration, in which any piece of furniture can become a comfortable seat. The overall aim is to create spaces of high quality that stand for a world famous brand.

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