Viggle, a technology start-up founded by a media entrepreneur, is actually an app for Android and iPhone devices that rewards users with points for “checking in” while they’re watching TV. It’s innovative, entrepreneurial, dynamic and energetic; qualities Viggle wanted reflected in their new office.
Before inking the real estate deal and hooking up with TPG, Viggle had been at 902 Broadway, consisting of low ceilings and drywall partitions, which gave off an initial impression of “complete darkness.” Despite five walls of windows, none were visible from reception, making it difficult to imagine any sort of transformation.
But transformation, indeed. Viggle went to a totally open environment using a benching desk system. They embraced the industrial qualities of the space and added warmth through the use of wood, texture and wall coverings. The space feels open, big and bright. The nickname “Hotel Viggle” has been tossed around in response to the homey, almost residential feel of the soft seating and picnic style dining table located in an open pantry, smack in the middle of the office.
In terms of a program, Viggle elected to plan for the highest number of people allowed and are backing into it. All aspects of the floor are in use: people eat together, work together and share a “constant brain flow.” At TPG we are truly energized by a client like Viggle--a clear mission coupled with the commitment to do good work and have fun.
