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Cadillac house

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NotíciasNotícia • 29 set. 2020

Cadillac House Shanghai invokes Feng-Shui principles to translate the American luxury brand into a design concept for the Chinese market

The Cadillac brand is globally synonymous with luxury, class, and sleek design, with its namesake said to have been featured in over 3,000 songs in the more than hundred-year history since the Cadillac was first introduced to the auto market in 1902. When seeking a designer for its new flagship headquarters in Shanghai, Cadillac China enlisted globally renowned architecture firm Gensler to render the vision of the brand through architectural form. Credit: Blackstation & CreatAR The result, Cadillac House Shanghai, is a sleek, futuristic building anchored in a site that embodies both the core design aesthetic and ethos of the brand.  Gensler had already completed Cadillac House Soho in New York, and used the brief of that proj... Mais