Advertising + architecture

Bold contrasts and a skillful play with perspective – that is our interior concept for the new spaces of McCann Frankfurt. The area is designed along a clear light-dark axis. A white funnel from the entrance along the digital brand wall pulls visitors seamlessly into the heart of the offices. Similar to a well-told story, tension builds as visitors venture deeper into the new premises. This design structure not only creates a memorable physical experience but also fosters the connection between the space and the narrative told – Truth well told. Kirsten Bucher McCann, an international multi-channel agency with various sub-brands, commissioned us to develop a spatial concept for their location in Frankfurt, providing a comm... More

Studio Octopi were appointed in June 2015 following an invited design competition. In December 2015 the team completed the 4,300 sqm CAT B fit-out for immediate occupation. Five floors of the C-Space building now comprise all the MullenLowe Group agencies including advertising agency MullenLowe London, activation agency MullenLowe Open, digital agency MullenLowe Profero and the Group’s global headquarters. After a consultation with the staff, Studio Octopi presented an overarching concept that integrated the three agencies as the ‘City of MullenLowe’ with the unifying motto ‘non mihi, non libi, sec nobis’ or ‘not for you, not for me, but for us.’ The consultation highlighted a desire for each agency to maintain a level of individuality... More

GAMO is a wholesale distributor of cosmetics including items used in beauty parlors such as shampoos and nail polishes. It is based on a membership system whereby members are entitled to purchase products at a discount rate as well as to use a number of facilities such as the multi-purpose studio/hall provided. So far seven facilities have been designed and constructed all over Japan, and all have the same or similar space arrangement. For instance, the ground floor is usually occupied by parking space together with entrance hall with reception, elevator, and staircase. The second and third floors are predominantly boutique showcasing all or most of items that GAMO deals with. The fourth floor is usually office space along with meeting r... More

This is a building of a textile planning and trading company which handles the entire process from the production to retail. The site is well located on the corner plot near the fashionable city "Harajuku". The client had been focusing on female apparel business, so the concept of our building design which is a metaphor of female beauty was suitable for them to put across their corporate identity. The components that characterizes this architecture are the two curved surface walls which dominate the entire space. These two walls form a shortcut path which connects the roads in front of each side of the corner plot. This path which looks like a narrow alley or the bottom of a ravine leads visitors inside the building, to the event hall i... More

Idea The tissue of the plot has been treated as an elastic fabric, which can be stretched, pulled upwards and twisted so as to form the desired shape, based on the design-programme analysis. Programme-spatial and architectural concept of the museum A function of a museum is commonly associated with buildings with a wide, horizontal programme-spatial layout. They tend to be objects which are exposition ’packagings’, places of an individual contemplation, but also areas for meetings, drawing society into their world. How to create on a small plot, in densely urbanised city tissue, a space that would be drawing people into its interior? How to create a public space being a forum for meetings? What are the vertical connections in a lay... More

December 2, 2009 Text by Dominic and Christopher Leong, Leong Leong The flagship store designed by Leong Leong for 3.1 Phillip Lim is located in Cheongdam-Dong, Seoul’s premiere fashion district. In a period of eight months, Leong Leong designed and oversaw the construction of the 550-square-meter store in an existing four-story building. The Flagship Typology - Sameness vs. Difference This project is a single store within 3.1 Phillip Lim's global roll-out campaign, which will include many international locations. Aware of the inevitable repetition that is necessary for such a commercial expansion, we thought of the typology of a flagship store as being characterized by the simultaneous need for sameness and difference. Typical... More