Bang & Olufsen
An overview of projects, products and exclusive articles about Bang & Olufsen
Project • By Johannes Torpe Studios • Shops
RETAIL DESIGN FOR B&O'S NEXUS FLAGSHIP STORE
A building uniquely created around the new Bang & Olufsen store design, Nexus was named after the Latin word for “unity”. It is the first Bang & Olufsen store to utilise the holistic nature of the company's new retail concept; integrating architectural design, store design and products under one roof.VISIONA truly unique opportunity arose when a new Bang & Olufsen store was to be built in the town square of Herning, Denmark. The vision was to create a holistically integrated building that gives the city a new landmark and fulfils Bang & Olufsen’s desire to provide its customers with extraordinary experiences.We designed the architectural façade of the building and fitted the interior with the retail store design that we crea... More
Project • By Johannes Torpe Studios • Shops
B&O PLAY SHOP-IN-SHOP CONCEPT
The shop-in-shop concept for Bang & Olufsen’s sub-brand B&O PLAY was created to capture the essence of the playfulness of the brand, with interaction, accessibility as well as juxtaposing materials being the major focus points of the design.AREAS OF FOCUSInteractionThe design concept was based on two primary ideas; the first being the in-store user interaction with the products; we wanted the costumer to be able to test the products with ease and enjoyment. Focus was hence placed on creating a product display design that was welcoming and accessible, inviting the costumer to touch and play and therefore ensuring an unintimidating product experience for the client.Juxtaposition of materialsThe second core idea was based on the idea o... More