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An adaptable skeleton wrapped in a translucent skin delivers iconic visual communication and a continuous landscape of ceramic surfaces.Designed for Kale Group – worldwide manufacturer of ceramic tiles and porcelain stoneware – the stand has the aim to qualify the identity of the company. The space is divided in five exhibition areas - each dedicated to a different brand belonging to Kale - linked by a central space for lounging and meeting. The company’s request for a low budget solution with high visual impact informed the design process, driving its focus on the idea of versatility as a conceptual frame. The result was a low-definition modular skeleton made by painted wood, wrapped in a semi-transparent digital printed fabric skin. This... More

The project consistently uses a number of distinguishing elements in keeping with the city’s architectural and town-planning characteristics. No multi-coloured blowups or advertising slogans, but large printed banners and three-dimensional installations in one colour, vermilion red, with an unfussy graphic design. A simple, coordinated image that goes well and blends with the metal elements, big austere yet dynamic structures painted the same vermilion red, that punctuate the nodal points in the city and along the Olympic routes. More