브랜딩

With the slogan of filling beauty with emptiness, Pyeongangyul Cosmetics is an herbal skin care brand that minimizes artificial ingredients and seeks the natural healthy beauty of the skin with ingredients from nature.  The Pyeonggangryul flagship store located in Bukchon, Seoul, wanted to convey the healthy beauty of Pyeonggangryul by containing elements of Korean tradition and interpreting them in a modern way.  IN AND OUT STUIDO First, by making the road to the wall longer, the brand's immersion through architectural walks is encouraged. The stepping stones in the driveway cut the existing yard into small pieces, making use of the value of reuse.  IN AND OUT STUIDO The external façade expresses the value... More