Archello Awards 2026 · Enter your projects before 30 September 2026
Archello Awards 2026 · Enter your projects before 30 September 2026

Brand Store

An overview of projects, products and exclusive articles about Brand Store

Project • By ShapeUs studioShops

Hanoia Diamond Plaza Flagship Store

Project OverviewHanoia’s flagship store, located in Diamond Plaza, features flowing forms, subtle materials, and a signature “vóc” canopy—a reinterpretation of traditional lacquerware material. This architectural centerpiece honors Vietnamese craftsmanship while expressing it in a modern language, transforming the store into a destination for cultural appreciation in a contemporary design. @hanoia.official and Tom @hanoia.official and Tom @hanoia.official and Tom @hanoia.official and Tom @hanoia.official and Tom @hanoia.official and Tom Project Description Located in Diamond Plaza, District 1, Ho Chi Minh City, Hanoia’s flagship store is a tribute to Vietnamese artisanal h... More

Project • By I Collective DesignShops

Sport Spirit Meets Urban Culture

Sport Spirit Meets Urban Culture Located on Yongyuan Road, one of Shanghai’s rising trend hubs, the TEAMCHINA flagship store designed by ICD (I Collective Design) reinterprets the spirit of sport within a contemporary urban context. The project bridges the passion and legacy of the Chinese National Team with the city’s vitality, creating a space where sports, culture, and lifestyle converge. Du Chen Du Chen Du Chen The Red Energy Ribbon Invites Exploration Distilling from TEAMCHINA’s visual identity, the design transforms it into a spatial symbol——the Red Energy Ribbon. Inspired by running tracks, heartbeat rhythms, and the undulating path toward triumph,the Red Ribbon, extending from the stre... More

NewsNews • 20 Oct 2022

S-P-A-C-E remodels Veloretti’s Amsterdam store against a bold felt-tube wall backdrop

Located in De Pijp, an emerging neighbourhood in Amsterdam lined with various quaint eateries and new independent boutiques, bicycle brand Veloretti renovates its only retail space in collaboration with local architecture studio S-P-A-C-E.  Kasia Gatkowska Occupying an extended ground floor corner unit of a late 90s residential building, the design effortlessly displays the brand’s image and its wide range of products. The renovation comprised levelling up the store to modern standards and rebranding itself in a new light.  Kasia Gatkowska With their newly launched electric bike collection, the design seeks to incorporate a playful tone with a more technological approach towards design. Materials like sof... More

Project • By External ReferenceShops

Presentedby Dubai

A unique experience The new store is conceived more as an experiential space rather than a shop, being unique in the world of retail and featuring the latest 3D printing fabrication and audiovisual technologies. It is conceived as an interactive exhibition space where digital dimension informs the physical and viceversa. The Presentedby shop is located at the ground floor of Level Shoes, world's largest luxury shoe store spanning over 96,000 square feet within The Dubai Mall. Even before going in, the customer is captured by a double funnel-shaped entrance covered with screens that uses outstanding projections images starting right away the fully immersive experience. Presentedby features interactive and dynamic projections on the floor,... More
For the premium men’s fashion brand WAHTS we have created a concept and interior design for their Brand Store in Amsterdam.   #brandstore #Amsterdam #retail #VisualMerchandising #interior #window #design #styling #fashion #luxury #
For the premium men’s fashion brand WAHTS we have created a concept and interior design for their Brand Store in Amsterdam.   #brandstore #Amsterdam #retail #VisualMerchandising #interior #window #design #styling #fashion #luxury #
For the premium men’s fashion brand WAHTS we have created a concept and interior design for their Brand Store in Amsterdam.   #brandstore #Amsterdam #retail #VisualMerchandising #interior #window #design #styling #fashion #luxury #
For the premium men’s fashion brand WAHTS we have created a concept and interior design for their Brand Store in Amsterdam.   #brandstore #Amsterdam #retail #VisualMerchandising #interior #window #design #styling #fashion #luxury #
For the premium men’s fashion brand WAHTS we have created a concept and interior design for their Brand Store in Amsterdam.   #brandstore #Amsterdam #retail #VisualMerchandising #interior #window #design #styling #fashion #luxury #

Project • By C&W Design + BuildShops

WAHTS Brand Store

For the premium men’s fashion brand WAHTS we have created a concept and interior design for their Brand Store in Amsterdam. WAHTS stands for We Are Here To Stay so the design might be quite iconic. So far the clothing has only been sold online, now the time was right for a real store that would support the concept.The clothing of WAHTS follow the rules of comfort and style and merge luxury menswear and contemporary sportswear into comfortable men’s fashion. The interior should support this image. By keeping the layout spacious and well-arranged, clothing and accessories receive all the attention they need. With a sober use of white, gray and black colors, it all became an unit with graphical elements which give podium to all the WAHTS items... More