Brand wayfinding
An overview of projects, products and exclusive articles about brand wayfinding
Project • By Sentiform • Offices
AUTODOC Berlin Workplace Branding
For AUTODOC’s new workplace at Berlin’s Tacheles, Sentiform developed an integrated workplace branding and wayfinding system inspired by the people at the heart of the business: mechanics, garage owners and repair professionals.
Created around the concept “Hands & Heart”, the project translates the culture of making, fixing and assembling into the workplace. Rather than relying on familiar automotive imagery, the design draws from workshop materials and construction logic. Pegboards, metal components, visible fixings and layered assemblies give the signage a tactile, crafted quality while connecting the office branding directly to AUTODOC’s customer culture.
Sabīne Zoltnere
Sabīne Zoltnere
Sab... More
Project • By Sentiform • Offices
Contentful Berlin Wayfinding
Award Recognition
In 2023, this project was honored with the Society for Experiential Graphic Design (SEGD) Global Design Award for Wayfinding—one of the industry’s most highly regarded accolades in experiential design.
Sentiform, Koy+Winkel
Overview
Contentful’s mission centers around delivering seamless digital experiences through their content platform. To reflect this ethos in their physical workspace, Sentiform collaborated with toi toi toi creative studio to develop an office and workplace wayfinding system a that not only guides employees and visitors efficiently but also reinforces the company’s identity and culture at every turn.
Sentiform, Koy+Winkel
Challenge
As a rapidly growing tech... More