For AUTODOC’s new workplace at Berlin’s Tacheles, Sentiform developed an integrated workplace branding and wayfinding system inspired by the people at the heart of the business: mechanics, garage owners and repair professionals.
Created around the concept “Hands & Heart”, the project translates the culture of making, fixing and assembling into the workplace. Rather than relying on familiar automotive imagery, the design draws from workshop materials and construction logic. Pegboards, metal components, visible fixings and layered assemblies give the signage a tactile, crafted quality while connecting the office branding directly to AUTODOC’s customer culture.
The wayfinding system operates across approximately 4,000 sqm and includes directional signage, large-scale floor information, meeting room identification, service pictograms and environmental glass graphics. Each element was designed as part of one coherent spatial language, helping people navigate intuitively while making the AUTODOC brand present throughout the everyday workplace experience.
Meeting room naming adds another layer to the system. Spaces celebrate pioneers, inventions and milestones from automotive history, including figures whose contributions are often overlooked. The result turns a practical navigation device into a subtle source of discovery and connection to the industry AUTODOC serves.
From the smallest kitchen pictogram to the largest orientation sign, the project shows how workplace branding and wayfinding can work together to shape a distinctive office environment. Function, brand and culture are carried through the details, creating a workplace that feels unmistakably AUTODOC.
