Corporate Identity + Logo Design

An overview of projects, products and exclusive articles about Corporate Identity + Logo Design

Product • By Entro • Branding

Branding

Entro offers design services in branding, wayfinding, signage, environmental graphics, exhibit design, and media architecture. Branding begins with brand strategy and the articulation of the essence of place or entity as the key under­pin­ning to all brand iden­tity, envi­ron­men­tal and customer expe­ri­ence design initia­tives. A thor­ough strat­egy program includes: Brand Posi­tion­ing, Value Propo­si­tion, Values and Essence to inform identity design and the manifestation of the brand into a visual and verbal language. Our branding experience encompasses research, name generation, identity design, brand roll-outs, graphic standards manuals, and marketing communications. More
The subtly cascading wing-like roofs at Aileron echo and complement the gently rolling landscape that characterizes much of the 114-acre site.
The transparent rear façade of the building offers stunning panoramic views over the reflecting pool and the magnificent re-invigorated natural pond beyond.
View into the Information Commons area
Exterior view of rear facade
Focus Pond - In mosaic tiles, one of entrepreneurship's key concepts, FOCUS, appears on the reflecting pool's floor.

Project • By SKOLNICK Architecture + Design Partnership • Masterplans

Aileron

The Aileron Campus is the physical manifestation of a mission: to create an environment for owners of private enterprise to study professional management. Aileron reached out to SKOLNICK to create a unique place, envisioned as a retreat where entrepreneurs and business leaders can escape the everyday challenges of running a venture, focus on big picture thinking, and interface with their peers.   Collaboration with Aileron’s founders and stakeholders led to the formulation of key themes that characterize the concept of entrepreneur. These themes served to inform every aspect of the design process.   A rural setting on a former farm enhances the visitor’s sense of being removed from everyday challenges. Open views,... More