Craft beer
An overview of projects, products and exclusive articles about craft beer
Project • By Bergmeyer • Offices
Boston Beer
A workplace redesign that truly complements a company and its people? Cheers to that!
After creating two successful Tap Rooms serving their craft brewing innovations, we partnered with The Boston Beer Company again – this time to transform their corporate office. Boston Beer asked us to help them create a more cohesive office environment that would connect and showcase their brands while fostering community and collaboration in their home base.
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The existing 50,000 SF workplace had a public corridor that physically divided the office into two sides, with walls and storefronts – and security barriers – separating them. Our design team overcame the inconvenient layout by eliminating the barriers and opening up... More
Project • By Bergmeyer • Shops
Tree House Brewing Company
This independent brewer-owned company is renowned for making inspired libations for all. Intending to create a sought-after destination to match their craft-brewing mastery, they enlisted our design team to create an engaging customer experience for their ultra-devoted fanbase, building excitement and anticipation on route to their new taproom.
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Focusing on an immersive brand journey for the retail and front of house at the new 100,000 SQ FT brewery in Deerfield, we brought new life into a former mid-century publishing company building. An amalgamation of the existing space through adaptive reuse and a branded environment true to its identity, the company has taken root in its new home in Western MA.
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Visitors are... More
OH YEAH! BREWING
Beijing welcomes Oh Yeah! Brewing to the fold with its new local brew on a grand scale. The city has always been the heart of the growing craft scene in China, the largest beer consuming market in the world. Oh Yeah! Brewing is nestled in the centre of Beijing’s business district of Guo Mao, amongst architectural landmarks such as the CCTV tower and the China World Trade Centre. With Beijing’s financial hub as its neighbouring clientele, the brewery looks to attract the up-and-coming affluent Chinese who seek a relaxed yet more modern social environment. The well-travelled Chinese founder wanted to develop a new atmosphere that would challenge the hard-surfaced, grungy, industrial garages of your typical craft beer bar. They wanted to... More
Project • By ater.architects • Bars
PUNKRAFT
PUNKRAFT is a craft beer bar just around the corner of a historic pedestrian street in Podol, the Kyiv downtown. This basement spot, packed with craft beer fans these days, used to host a cocktail bar.Our task was to change the schematic layout of the premises, keeping its kitchen and toilet facilities location, to equip cold room for beer kegs storage and completely redesign the interior including the entrance and guest zones. Stylistically we inspired by the industrial aesthetics of beer equipment and the philosophy of the craft brewing movement itself such as freedom, punk, experiments and custom production.This concept pushed us to use materials such as stainless steel, cold rolled metal, concrete and neon light to create a special rebe... More