#CUF

CUF is a growing network of private healthcare, formed by 18 hospitals and clinics based in Portugal. However, despite providing a similar service across the group, until now each unit had its own particular environment. The challenge of this project was to create a strong and unique identity to be felt throughout the network. José Vicente; FG+SG This was a long, complex project of over 4 years, which involved 2 teams from P 06, one responsible for the interior design and the other for the signage system. The first creative decision was to define a hospital-like feel, opposed to the luxury and cosiness of a hotel. We wanted a calm and comfortable environment, but at the same time clean, straightforward and representative of af... More