Ddp

Migliore+Servetto Architects once again designed a new, innovative, digital exhibition for Max Mara to narrate the heritage of the historical fashion company. Starting from the 28th November 2017, an additional special Korean edition of the retrospective “Coats!” will be added to the previous stages in Moscow (2011), Beijing (2009), Tokyo (2007) and Berlin (2006). In Seoul, an impressive architectural structure takes shape at the centre of the spacious Art Hall 1 of the Dongdaemun Design Plaza by Zaha Hadid. An imposing cupola, supported by seven irregular volumes emerges from the dark, sculpted by the play of light and shadow, entering into dialogue with the architecture of the DDP. Inspired by the utopian monoliths of the French arch... More