Dubai bar

For the design of Masti, Dubai, the primary challenge presented was the creation of a distinctly Indian identity for the international restaurant placed at the heart of La Mer, the Emirati megalopolis’ newest recreational hub. The client aspired to weave brand identity, the food, and the ambience together to create an integrated impactful experience. Masti offers Indian cuisine with a global twist; the design scheme needed to mirror this fusion – interpreting the quintessential Indian experience for a global audience, while ensuring that the rendition did not appear inauthentic or superficial.  A series of zones offer distinct experiences as one moves through them; through a bold, contemporary expression, Masti crafts a na... More