Experience design

Like an ideal dining experience, an ongoing design partnership thrives on delivering fresh, high-quality menu offerings with consistent service. Caption Shake Shack's restaurant expansion has been a savory opportunity to introduce the Shake Shack brand experience and serve up its delicious menu items to a growing list of locations all over the USA. Our collaborative project approach and trusted partnership with the fast-casual chain has allowed us to take on many roles with their internal team over the years, including prototype design, implementation, interior design, and project architect, to name a few. Caption While every location consistently delivers on Shake Shack's brand and food service standards, the experiences are un... More

This independent brewer-owned company is renowned for making inspired libations for all. Intending to create a sought-after destination to match their craft-brewing mastery, they enlisted our design team to create an engaging customer experience for their ultra-devoted fanbase, building excitement and anticipation on route to their new taproom. Caption Focusing on an immersive brand journey for the retail and front of house at the new 100,000 SQ FT brewery in Deerfield, we brought new life into a former mid-century publishing company building. An amalgamation of the existing space through adaptive reuse and a branded environment true to its identity, the company has taken root in its new home in Western MA. Caption Visitors are... More

The Lawrence J. Ellison Institute for Transformative Medicine is a world-class cancer research and treatment institute with a mission that encourages healthcare professionals to collaborate and interact in a nature-centric environment. Art Gray The Institute’s founding director, Dr. David Agus, believes in a fundamental strategy change leading the fight against cancer – changing the soil, so the seed won’t grow. This innovative premise is key inspiration for creating an environment that supports the best research and inspires discovery. Art Gray The design incorporates principles of nature. As a result, the natural environment informs the materials and open spatial experience. Thermory (wood), plants, and a ric... More

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The Codelab and umlaut companies, in their Szczecin office, work primarily with clients from the automotive industry. The software they create makes the automotive technology work perfectly, allowing you to enjoy the best while driving: speed, a sense of freedom and readiness to explore new places. While designing their office, MIXD made sure that the experience of the work space is as pleasant as a journey in a comfortable car. "The very location of the Posejdon building suggested the use of the travel theme in the project - after all, the Port Gate is the heart of Szczecin, and at the same time the place from which you set off into the world! What was most important for us, however, was to set out on this journey together. The decisive f... More

One of the largest bicycle parking garages in the Netherlands has been built underneath the Koningin Julianaplein in The Hague, right in front of the Central Station. Silo developed a powerful spatial concept that transforms parking your bike into a museum-like experience. The unconventional result enhances comfort and safety for the thousands of daily users. The extra high, bright white ceiling, smart directional markings, spacious aisles, and back-lit glass walls create an unexpectedly impressive experience and an exceptional level of quality. The integrated application of light and spatial identity makes the facility appear more spacious. Moreover, the visual interventions supports the intuitive orientation, making it easier to find bac... More

At the heart of the Bonjour India festival, the ‘Bonjour India Experience’ pavilion was a one-of-its-kind travelling exhibition at the intersection of art, architecture, design and urbanism. The 9-meter-high, 800 square metre and 40 tonne installation travelled approximately 3500 kilometres from the iconic India Gate in Delhi to Cross Maidan Garden behind the historic Churchgate Station in Mumbai to become the star attraction of the world’s largest book fair in Kolkata. It welcomed more than 180,000 visitors over a period of 30 odd days, spread over the 3 cities. As an intervention in public space, the pavilion was designed to integrate itself with the site conditions at each location. The metal members and mesh provide for varying gradatio... More

The new bio&bio store was opened on Zagreb’s Square of Eugen Kvaternik, inside Nama shopping mall, the first one in Zagreb after bio&bio’s rebranding and the largest one so far. The store’s location inside Nama shopping mall effected its design. We created an isolated “space inside the space”, emphasising its urban atmosphere, very present in the collective consciousness. The existing flooring has been left as it was, the ceiling installations remained visible and the entrance was highlighted with a wooden portal. The rebranding of the bio&bio store was the product of a collaboration with our sister agencies, Brandoctor and Bruketa&Žinić OM. Our task was to develop a new concept for bio&bio’s sales spaces which would to tell the sto... More

Take Me Home is an online Croatian design shop, selling variety of items from different local designers and artists. When TMH decided to go offline we created flexible pop-up corners which follow the idea of bringing home those nice little things that Take Me Home offers. So if you travel to Croatia and want to take home these cool souvenirs, they will have to fit in your suitcase. Displaying the products in simple suitcase-looking objects was a logical way to go. Plywood suitcases are designed in three basic dimensions, each one fitting into the bigger one. In the end you can fit all of them into just a few biggest ones. Depending on the space available, the number of suitcase sets changes, making it easy to adjust to all po... More