Fabric show

When Dormeuil found us, this French high-end clothing fabric brand founded in 1842 and landed to China a century ago, was looking for an opportunity to showcase and continue the heritage. The business model has evolved from B2B to B2C to anticipate the demands of the times - a showroom that combined museum experience and business was then born.    Dajun Dajun Dajun The showroom is in a corner room of an office building from the 1990s. As an extension of the existing office space, it hosts multiple scenarios for brand history display, fabric experience, client reception, events, staff training etc. "What's the story behind the extraordinary fabrics? How does a journey of initiation go through the origins to Dormeuil... More