Farshid Moussavi

The Victoria Beckham flagship store is located within a three-storey Georgian townhouse on Dover Street in London’s Mayfair and was designed by the architect Farshid Moussavi. Modelled on the typology of a gallery, it has a simple frameless glass frontage without a window display, encouraging views of a dramatic, three-storey interior. The design aims to provide the sense of transience, unpredictability and exploration that underpins fashion itself. A concrete door, cast as a negative of one of the windows of the Georgian façade above, slides open to give access to three floors within. Responding to the growth of online shopping, which allows fashion brands to provide customers with choice, the spatial experience of the Victo... More