Firenze

The 10th episode of the ArchiTALKS leads us to know and deepen the long design, theoretical and experimental activity of the architect and designer Andrea Branzi, one of the fathers of modern design and of the Radical movement, who through this lesson leads us to the roots of an original and independent vision.   The lesson begins with an account of Branzi's childhood, his family and his hometown, Florence. The city on the Arno is a very fertile human territory for the architect's education in terms of influences, references, creative and political experiences. Indeed, within this framework, the Radical movement came to existence, of which Andrea Branzi is one of the protagonists, as founder of the Archizoom Associati group, together... More

The exhibition space designed for Moreschi by Migliore + Servetto Architects at Pitti Immagine Uomo 2015, is a welcoming area both to discover and appreciate the qualities of the new products. A wide, luminous wall reveals the famous “walk” designed by AG Franzoni in the sixties: Moreschi shoes are displayed on a illuminated background, representing the “route” from the brand's past to its present. In the centre, four big, white kaleidoscopes supported by small bundles of metal tubes, create endless reading in a dynamic game of display, lights and projections around the product. Optic cones which offer dual reading on the larger side, on a plane of black Alcantara, accommodate product types, arranged in different versions and pin... More