Jaguar

The Project required the renovation of an existing facility into the new Jaguar Land Rover Dealership in Lima – Peru, according to the new brand identity. It is the first facility in Latin America, proposed under these guidelines. It includes a Showroom and Customer Area, Sales and Merchandising, Handover, Drop-off and Collection, Service Workshop and a Parking Area. In accordance to the displayed product, both brands demand a dramatic architecture based on the client’s perception, which must be able to stand out from their competitors. The design bases then on three essential principles, transparency, flexibility and modularity. The challenge consisted in being able to adapt these pillars into an existing structure, transmitting confidenc... More