Mauden

THE RETAIL REVOLUTION The design concept of Bou-tek, the new space designed by Paolo Frello for Mauden Spa, lies all in the title “Retail rEvolution”. The Web and online buying have completely changed the consumer behaviour. New emerging retail trends have developed such as “Showrooming “, the practice of examining merchandise in a traditional brick and mortar retail store and then buying it online, sometimes at a lower price; ROPO (Research on line, purchase offline), the practice of searching and comparing the product online and then of purchasing it in the traditional store. It is right in the middle of these clear and yet confusing retail trends that Bou-tek positions it- self with a newly designed physical show-room located in the... More