Bou-tek

Applied products
View all applied products

THE RETAIL REVOLUTION


The design concept of Bou-tek, the new space designed by Paolo Frello for Mauden Spa, lies all in the title “Retail rEvolution”. The Web and online buying have completely changed the consumer behaviour. New emerging retail trends have developed such as “Showrooming “, the practice of examining merchandise in a traditional brick and mortar retail store and then buying it online, sometimes at a lower price; ROPO (Research on line, purchase offline), the practice of searching and comparing the product online and then of purchasing it in the traditional store. It is right in the middle of these clear and yet confusing retail trends that Bou-tek positions it- self with a newly designed physical show-room located in the heart of Milan whilst showcasing the most advanced digital technology, to address those companies in need of advertising their products to consumers but with only online marketing strategies at their disposal. Bou-tek ‘s showroom is therefore rented out temporarily together with its leading digital technologies and in addition an advisory service is provided for the consumer to engage in a fully immersive ex- perience with the product. The architectural volume is split on two levels, displaying more than 400 square meters of surface in total. The central part of the showroom has a large opening in the floor to fit a high-definition LED wall which rises 9 meters of height, the largest ever used in Italy in a commercial space, to connect the two floors. The floor opening is covered with a clear walk on glass floor. Attached to the LED wall, mirror ceilings and floors have been fitted to create the illusion of an internal space expanding indefinitely. A social area, a meeting room and a large wooden wall panelled with se- veral 4K technology touch screens for interactive experiences have also been created. Bou-tek will not only make of its show-room a commercial experience in which companies will take turns to display and advertise their products to consumers. It will also be a vibrant cultural space where exhibitions of art, photography and design will be arranged for its audience.

Project credits

Lighting

Product spec sheet

Project data

Location
Italy
Category
Showrooms

Bou-Tek

Applied products
View all applied products

Bou-Tek is the digital showroom of Area8. Area8 belongs to the Mauden group, which itself represents three business areas in the world of computers and digital innovation. Its activities are developed in many areas: computer design, management of services related to it and research in the field of business analysis and cognitive computing.

The pride of the Mauden Group is Bou-Tek, the technology showroom located in the heart of Milan. It is used as a laboratory and experimentation centre for clients to develop digital innovation solutions for their companies. Bou-Tek is a truly intelligent space equipped with the most modern digital technology, where the digital experience of the visiting client meets the philosophy and most current needs of the brands.

The architectural setting of Bou-Tek's showroom is divided into two levels, with over 400 square meters overall. The showroom stands out for its walls, which are fitted with the luminaire The Running Magnet by Flos, a set of high-definition LEDs which rise up to 9 metres in height to link two floor levels. Attached to this wall, a series of mirrors have been installed to create the illusion of an internal space that expands to infinity.

In other words, Bou-Tek is a vibrant cultural space where art, photography and design exhibitions will be held for the industry's public; all enlightened by the following Flos' luminaires: The Running Magnet, Snoopy and Circle of Light.

Images: © Germano Borrelli

Brand description

Flos is an international company and brand synonymous with high quality and the ultimate expression of fine design, recognised the world over as a leading in the residential and architectural lighting sector. Established in Merano -northern Italy- in 1962 by Dino Gavina and Cesare Cassina, in 1964 the Gandini family took up the helm and transferred the company’s headquarters to the Brescia area. Right from the outset, Flos commissioned great masters of Italian design to work with the company, such as the Castiglioni brothers -Achille and Pier Giacomo- and Tobia Scarpa. One of the first experimental projects was cocoon, a plastic material made in the U.S. The aim was to create industrial archetypes and ground-breaking products, which soon went on to become design icons, like the Arco floor lamp.

In the late 1980s, the company began its exclusive collaboration with Philippe Starck, an emerging designer on the international scene, who introduced some revolutionary concepts for Italian design. Sergio Gandini’s son Piero was appointed CEO in 1996 and Chairman in 1999. He gave a strong impulse to internationalization and called on other great designers to work with him, including Antonio Citterio, Piero Lissoni, Jasper Morrison, Konstantin Grcic, Patricia Urquiola, Marcel Wanders, Ron Gilad, the Bouroullec brothers, Michael Anastassiades, Vincent Van Duysen, Nendo and Formafantasma.

The 1990s saw the development of the contract business area. In response to growing demand for specific solutions addressed to high profile custom lighting projects, the Light Contract division was established in 1996. Recently renamed Flos Bespoke, it represents a standout among the custom lighting companies at a global level.

In the 2000s, the architectural sector was given a strong boost by the acquisition of Antares, a Spanish company specialising in technical lighting. This union of a Spanish manufacturer of professional lighting equipment and an Italian manufacturer of designer lamps for the residential market resulted in the Flos Architectural division, which successfully combines advanced, cutting-edge lighting technologies and unique poetic quality of light.  

In November 2014, the entry of the European private equity fund Investindustrial into the Flos’ capital marked the start of a further period of industrial development and international expansion for the company, through both organic growth and selective acquisitions. Flos Group acquired an additional interest of Antares (Flos Architectural), thus taking its share to 100%. In June 2015, Flos acquired Italian architectural outdoor lighting company Ares. The Flos Outdoor division thus became the Group’s fourth production unit, alongside the historical design, architectural and custom products sectors. In November of the same year Flos also acquired NYC-based Lukas Lighting, a company specializing in the design, development, and manufacturing of sophisticated custom lighting products. This move was aimed to give a strong boost to the Flos growth in the North American contract market.

In November 2018 Flos, together with B&B Italia, Louis Poulsen and Arclinea, joined The Design Holding, a project arisen from the partnership of investment firms Investindustrial and The Carlyle Group, representing the biggest global high-end interior design group with a European heritage. In June 2019, Roberta Silva was appointed as Chief Executive Officer of Flos, to further strengthen the holding’s management teams and to contribute to the growth of the Group.

Flos is today the only company in the lighting field that is able to offer a complete range of fully integrated solutions. It exports to more than 90 countries worldwide and has single-brand stores in Rome, Milan, Paris, New York and Stockholm. The brand’s creations have received numerous international awards and many of them are now featured in the permanent collections of leading international art and design museums.

 

www.flos.com

 

For further information:

 

Donatella Matteoni

PR, Events & Cultural Initiatives Manager

+39 02 37011023 - +39 366 6139506 - [email protected]

 

 

Products applied in Commercial , Cultural , Industrial , +3
Share or Add Bou-tek to your Collections