Morosonewyork

Marking the Company’s 70th anniversary, Moroso’s new flagship store opens in New York at 105, Madison Avenue. A prestigious location in the heart of Manhattan – three levels with a total floor area of over 400 square meters, marking a particularly significant milestone in the brand’s evolution and making Moroso an outstanding landmark in the New York design scene. Alex Kroke Photography In the architectural design, signed by Patricia Urquiola, the evolution undertaken by Moroso is mirrored by the internal organisation of spaces, affirming its shift to a model where the Company’s experimental research-oriented DNA is reconciled with the ability to respond effectively and flexibly to market needs. Alex K... More