Multimodal narration

Migliore+Servetto Architects celebrated the 70th anniversary of Minotti with an installation-event that develops a multimodal narration around the heritage of the historical brand. The chosen location is the Villa Reale di Monza, which hosted the first Biennale of decorative arts in 1923 and 43 editions of the International Furnishing Exhibition. Currently it hosts the Triennale Design Museum, as well as various fashion, art and design exhibitions, establishing itself as an evocative expression of the high quality of Italian creativity.The exhibition arranged on the main floor of the villa outlines three different, narrative scenarios that, like frames in stop motion, offer insights into the family’s value and the internationality and style... More