Neuroaesthetics and design
An overview of projects, products and exclusive articles about neuroaesthetics and design
Project • By Side Fx Arquitectura • Offices
BG group office
A space focused on creativity and production of ideas is proposed; for this, the configuration of the BG Group office applies key aspects that are established in neuroarchitecture, in order to generate physical and mental well-being, in the users who occupy it; such as the presence of green areas and natural elements (biophilia), the use of color psychology, large inputs of natural light and the influence of higher ceilings.
Side FX Arquitectura
The order allowed to solve 58 m2, which include an archive area, cafeteria, service area, recreation area and three main work areas. In this place there is a degradation of functionality, considering the need of users that apply and develop different creative professions.
Side FX Arquitectu... More
News • News • 8 Jul 2021
Google Store New York by Reddymade offers the first retail experience of its kind in Manhattan
On the ground floor of Google headquarters in Chelsea, Manhattan, Google Store New York marks the brand’s first retail space in the city. Designed by Suchi Reddy (Founder of Reddymade Architecture and Design) and Ivy Ross (VP of Design, UX and Research, Google Hardware), this new retail experience is built on the core principles of neuroaesthetics.
Paul Warchol
According to the architect, Reddymade’s work follows the belief that ‘form follows feeling. Good design, calibrated carefully to the human, positively influence wellbeing, creativity and productivity.’ Playful and pragmatic, the resulting architecture and interiors are an expression of this motto with spaces that re-awaken visitors to the childlike... More